Adverts (was: Funny Linux animation)
Travis Roy
travis at scootz.net
Thu Jan 30 06:23:19 EST 2003
> Click-throughs are measurable, but the question remains
> whether that's a useful metric for determining how effective
> they are. In other words, how many people click the ad just
> to "support" the site that they like, or just randomly? How
> many click just because the ad is kinda cool? How many of
> those that do click have any real serious interest in
> whatever is being advertised?
Actually, now not only can an ad network tell if you clicked on a
banner, but they can also detect if you actually bought a product from a
site. So that too can be measured. The problem is that the ad networks
are trying to push banner ads like billboards, but the advertisers are
treating it like a storefront.
> This I agree with wholeheartedly. I wonder if the companies
> making use of telemarketers realize the negative impact
> they're having with their telemarketing campaigns... OTOH,
> their successes probably far outweigh the negatives. :(
Exactly, it works. That's why people still spam because people buy from
spammers. Just like people buy stuff from telemarketers.
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