Adverts (was: Funny Linux animation)

Travis Roy travis at scootz.net
Thu Jan 30 06:23:19 EST 2003


> Click-throughs are measurable, but the question remains 
> whether that's a useful metric for determining how effective 
> they are.  In other words, how many people click the ad just 
> to "support" the site that they like, or just randomly?  How 
> many click just because the ad is kinda cool?  How many of 
> those that do click have any real serious interest in 
> whatever is being advertised?

Actually, now not only can an ad network tell if you clicked on a
banner, but they can also detect if you actually bought a product from a
site. So that too can be measured. The problem is that the ad networks
are trying to push banner ads like billboards, but the advertisers are
treating it like a storefront.

> This I agree with wholeheartedly.  I wonder if the companies 
> making use of telemarketers realize the negative impact 
> they're having with their telemarketing campaigns...  OTOH, 
> their successes probably far outweigh the negatives.  :(

Exactly, it works. That's why people still spam because people buy from
spammers. Just like people buy stuff from telemarketers.
 




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