SEOs -- what's the prevailing attitude?

[Martin Ekendahl]

Hi Everyone

First time poster, short time lurker. Thought I'd introduce myself first.


I've done some research on increasing search engine hits strictly from a 
google view point.

Here are a few things I've come across.

- Meta tags are largely ignored.
- The page title plays a large role in ranking.
- Frequency of keywords in *context* throughout the page and site have 
replaced the meta keywords tag.
- Proper well syntaxes html is also a plus.
- As for google page ranking, the more links to your your page, the more 
relevant it is deemed, this of course increases page hits.
- Frequent updates will cause the page to be crawled more often, 
although I have yet to determine if this actually changes the page ranking.


I'm sure there are other factors I haven't come across yet, but these 
seem to be most of the basic ones.

Thanks for listening :-)

-Martin


Cole Tuininga wrote:
> On Tue, 2005-09-06 at 20:29 -0400, Brian Chabot wrote:
> 
>>There are proper ways to optimize for search engines: meta tags, good 
>>content, original work, frequent and meaningful updates...
>>
>>There are also bad ways: blogspamming, keyword loading (white on white 
>>or black on black text...), useless web pages that exist solely for 
>>spiders, etc.
> 
> 
> 
> My understanding is that search engines largely ignore meta tags these
> days.  Also, the whole white on white or black on black text idea
> actually *hurts* your ranking rather than helps it.
>